HRW Cinema is the result of rebranding the existing film festival, Human Rights Watch Film Festival. The brief was to raise awareness and inspire action on human rights issues, especially among a younger audience.
Client Needs
Challenge
Rebranding strategy and platform experience should respond to the digital behaviours and engagement patterns of the younger audience.
Solution
Reimagine the festival as an OTT streaming platform, shaped around the target audience's media consumption habits—algorithm-led discovery and low-friction engagement— to make human rights issues more accessible. Design the user experience inspired by social media such as Instagram, YouTube and TikTok.
HRW Cinema
Discipline
Platform Design | Visual Identity | UX/UI | Motion
Applications
Mobile Application, Motion Graphics, Posters
HRW Cinema
Discipline
Platform Design | Visual Identity | UX/UI | Motion
Applications
Mobile Application, Motion Graphics, Posters
HRW Cinema is the result of rebranding the existing film festival, Human Rights Watch Film Festival. The brief was to raise awareness and inspire action on human rights issues, especially among a younger audience.
Client Needs
Challenge
Rebranding strategy and platform experience should respond to the digital behaviours and engagement patterns of the younger audience.
Solution
Reimagine the festival as an OTT streaming platform, shaped around the target audience's media consumption habits—algorithm-led discovery and low-friction engagement— to make human rights issues more accessible. Design the user experience inspired by social media such as Instagram, YouTube and TikTok.
HRW Cinema
Discipline
Platform Design | Visual Identity | UX/UI | Motion
Applications
Mobile Application, Motion Graphics, Posters
HRW Cinema is the result of rebranding the existing film festival, Human Rights Watch Film Festival. The brief was to raise awareness and inspire action on human rights issues, especially among a younger audience.
Client Needs
Challenge
Rebranding strategy and platform experience should respond to the digital behaviours and engagement patterns of the younger audience.
Solution
Reimagine the festival as an OTT streaming platform, shaped around the target audience's media consumption habits—algorithm-led discovery and low-friction engagement— to make human rights issues more accessible. Design the user experience inspired by social media such as Instagram, YouTube and TikTok.
