Designed by Amber Kim
Framer 2026
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The Human Rights Watch Film Festival, which ran from 1988 to 2024, was created to raise awareness and inspire action on human rights issues through storytelling.
This project reimagines the festival as an on demand OTT platform for Gen Z and Alpha audiences, shaped around their digital behaviour and media consumption habits.
Inspired by platforms such as Instagram, YouTube, and TikTok, the identity uses algorithm led discovery and low friction engagement to make global issues more accessible and continuously engaging.
The Human Rights Watch Film Festival, which ran from 1988 to 2024, was created to raise awareness and inspire action on human rights issues through storytelling.
The Human Rights Watch Film Festival, which ran from 1988 to 2024, was created to raise awareness and inspire action on human rights issues through storytelling.
This project reimagines the festival as an on demand OTT platform for Gen Z and Alpha audiences, shaped around their digital behaviour and media consumption habits.
Inspired by platforms such as Instagram, YouTube, and TikTok, the identity uses algorithm led discovery and low friction engagement to make global issues more accessible and continuously engaging.
Hrw Cinema (2026)
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Goal
The brand should be approached as a complete structure, including strategy, design system, and user experience.
The rebranded strategy should respond to the digital behaviours and engagement patterns of its target, the youth audience.
Goal
The brand should be approached as a complete structure, including strategy, design system, and user experience.
The rebranded strategy should respond to the digital behaviours and engagement patterns of its target, the youth audience.
Goal
The brand should be approached as
a complete structure, including strategy, design system, and user experience.
The rebranded strategy should respond to the digital behaviours and engagement patterns of its target, the youth audience.
Goal
The brand should be approached as
a complete structure, including strategy, design system, and user experience.
The rebranded strategy should respond to the digital behaviours and engagement patterns of its target, the youth audience.
Challenge
How can the platform experience be designed to engage younger audiences?
Challenge
How can the platform experience be designed to engage younger audiences?
Challenge
How can the platform experience be designed to engage younger audiences?
Solution
Algorithm-led discovery system
A low-friction, high-frequency viewing experience
Contemporary visual language
Solution
Algorithm-led discovery system
A low-friction, high-frequency viewing experience
Contemporary visual language
Solution
Algorithm-led discovery system
A low-friction, high-frequency viewing experience
Contemporary visual language
Typographic system
Primary (Glizt)
Primary (Glizt)
Aa
Aa
Secondary (TBJ Monexa)
Secondary (TBJ Monexa)
Bb
Bb
Bb
Colour palette
(0072CE)
(F6F1F3)
(121212)
Logo
Shorts / Content create / Articles
Home / Title detail
My profile
Trailer video
Poster series
Poster series
Box / Button
Primary (f6f1f3)
(Fill 50%)
Primary (f6f1f3)
(Fill 50%)
Primary (f6f1f3)
(Fill 100%)
Primary (f6f1f3)
(Fill 100%)
Primary (f6f1f3)
(Fill 80%)
Primary (f6f1f3)
(Fill 80%)
Primary (f6f1f3)
(Stroke 50%, Fill 20%)
Primary (f6f1f3)
(Stroke 50%, Fill 20%)
Secondary (f6f1f3)
(Stroke 50%, Fill 0%)
Secondary (f6f1f3)
(Stroke 50%, Fill 0%)
Icons
Like
Comment
Repost
Repost
Share
Info
Home
Shorts
Post
Articles
My Profile
Short-forms (Play)
(Pause)
(Exit)
Long-forms (Play)
(Pause)
(Exit)
This project reimagines the festival as an on demand OTT platform for Gen Z and Alpha audiences, shaped around their digital behaviour and media consumption habits.
Inspired by platforms such as Instagram, YouTube, and TikTok, the identity uses algorithm led discovery and low friction engagement to make global issues more accessible and continuously engaging.
Designed by Amber Kim
Framer 2026
Designed by Amber Kim
Framer 2026