Designed by Amber Kim

Framer 2026

Website mockup

Dorado is a Colombian coffee brand created for a live branding brief by @designerbriefs.

Dorado is a Colombian coffee brand created for a live branding brief by @designerbriefs.

Dorado is a Colombian coffee brand created for a live branding brief by @designerbriefs.

Dorado (2025)

Client Needs


  • A high-quality, elegant design direction

  • A visual identity built around the keywords: modern, premium, tranquil, and elegant

  • Deliverables, including packaging and branding

Client Needs


  • A visual identity shaped by the keywords rich, authentic, bold, and modern

  • Deliverables, including packaging and branding

Client Needs


  • A visual identity shaped by the keywords rich, authentic, bold, and modern

  • Deliverables, including packaging and branding

Client Needs


  • A visual identity shaped by the keywords rich, authentic, bold, and modern

  • Deliverables, including packaging and branding

Challenge


  • How to create a high-end identity that still feels niche, contemporary, and quietly distinctive?

Challenge


  • How to create a minimal, modern design that remains playful while still carrying a bold, expressive character?

Challenge


  • How to create a minimal, modern design that remains playful while still carrying

    a bold, expressive character?

Challenge


  • How to create a minimal, modern design that remains playful while still carrying

    a bold, expressive character?

Solution


  • Introduce a typographic system combining an all-caps sans serif and

    a serif typeface.

  • Apply an abstract, minimal approach to the logo and overall layout to bring contemporary.

  • Design the website to feel interactive and engaging while preserving a refined atmosphere.

Solution


  • Developed a custom grid system, using it as a foundation for a contemporary and structured design approach.

  • Took inspiration from Readymag, referencing their bold design explorations and modern digital aesthetics.

  • Integrated motion graphics into the branding to introduce

    a dynamic visual presence.

Solution


  • Developed a custom grid system, using it as a foundation for a contemporary and structured design approach.

  • Took inspiration from Readymag, referencing their bold design explorations and modern digital aesthetics.

  • Integrated motion graphics into the branding to introduce a dynamic visual presence.

Solution


  • Developed a custom grid system, using it as a foundation for a contemporary and structured design approach.

  • Took inspiration from Readymag, referencing their bold design explorations and modern digital aesthetics.

  • Integrated motion graphics into the branding to introduce a dynamic visual presence.

Typographic system

Primary (Coolvetica)

Primary (Coolvetica)

Aa

Aa

Secondary (Inter)

Secondary (Inter)

Bb

Bb

Colour palette

(1E1E1E)

(FAFAFA)

(Gold Gradient)

Logo

Instagram post

Website mockup

Moving image

Product mockups

Grid system

Designed by Amber Kim

Framer 2026

Designed by Amber Kim

Framer 2026