Designed by Amber Kim

Framer 2026

Website mockup

Aesté is a home fragrance brand developed for a live branding brief by @designerbriefs.

Aesté is a home fragrance brand developed for a live branding brief by @designerbriefs.

Aesté is a home fragrance brand developed for a live branding brief by @designerbriefs.

Aesté (2025)

Product mockups

Client Needs


  • A high-quality, elegant design direction

  • A visual identity built around the keywords: modern, premium, tranquil, and elegant

  • Deliverables, including packaging and branding

Client Needs


  • A high-quality, elegant design direction

  • A visual identity built around the keywords: modern, premium, tranquil, and elegant

  • Deliverables, including packaging and branding

Client Needs


  • A high-quality, elegant design direction

  • A visual identity built around the keywords: modern, premium, tranquil, and elegant

  • Deliverables, including packaging and branding

Challenge


  • How to create a high-end identity that still feels niche, contemporary, and quietly distinctive?

Challenge


  • How to create a high-end identity that still feels niche, contemporary, and quietly distinctive?

Challenge


  • How to create a high-end identity that still feels niche, contemporary, and quietly distinctive?

Solution


  • Introduce a typographic system combining an all-caps sans serif and

    a serif typeface.

  • Apply an abstract, minimal approach to the logo and overall layout to bring contemporary.

  • Design the website to feel interactive and engaging while preserving a refined atmosphere.

Solution


  • Introduce a typographic system combining an all-caps sans serif and a serif typeface.

  • Apply an abstract, minimal approach to the logo and overall layout to bring contemporary.

  • Design the website to feel interactive and engaging while preserving a refined atmosphere.

Solution


  • Introduce a typographic system combining an all-caps sans serif and

    a serif typeface.

  • Apply an abstract, minimal approach to the logo and overall layout to bring contemporary.

  • Design the website to feel interactive and engaging while preserving a refined atmosphere.

Typographic system

Primary (Top Luxury)

Primary (Top Luxury)

Secondary (Acumin Variable)

Secondary (Acumin Variable)

Colour palette

(000000)

(7F8044)

(FFF5A4)

(C59000)

Logo

Moving image

Designed by Amber Kim

Framer 2026

Designed by Amber Kim

Framer 2026