Designed by Amber Kim
Framer 2026
Poster series
Poster series
Hyper-Type is an annual typography and type design conference planned to be held at the Design Museum in Summer 2027.
The identity explores the evolution of typography as a self evolving system.
A custom modular typeface was developed to reflect transformation and adaptability.
The visual language focuses on expressing movement across both still and motion based applications.
Hyper-Type is an annual typography and type design conference planned to be held at the Design Museum in Summer 2027.
The identity explores the evolution of typography as a self evolving system.
A custom modular typeface was developed to reflect transformation and adaptability.
The visual language focuses on expressing movement across both still and motion based applications.
Hyper-Type is an annual typography and type design conference planned to be held at the Design Museum in Summer 2027.
Hyper-Type is an annual typography and type design conference planned to be held at the Design Museum in Summer 2027.
The identity explores the evolution of typography as a self evolving system.
A custom modular typeface was developed to reflect transformation and adaptability.
The visual language focuses on expressing movement across both still and motion based applications.
Hyper-Type (2026)
Moving poster
Billboard poster
Private view invitation
Speaker stings
Website mockup
Moving Image
Instagram reel
Client Needs
Interrogate and explore current viewpoints across the spectrum of Type and Typographic practice
Client Needs
Interrogate and explore current viewpoints across the spectrum of Type and Typographic practice
Client Needs
Interrogate and explore current viewpoints across the spectrum of Type and Typographic practice
Challenge
Which viewpoint should I focus on?
How can this viewpoint be translated into a cohesive brand identity?
Challenge
Which viewpoint should I focus on?
How can this viewpoint be translated into a cohesive brand identity?
Challenge
Which viewpoint should I focus on?
How can this viewpoint be translated into a cohesive brand identity?
Solution
Focus on the continuous evolution of type design throughout history, interpreting typography as a self evolving system.
Develop a modular typeface and use motion graphics to express transformation, movement, and continuous change.
Solution
Focus on the continuous evolution of type design throughout history, interpreting typography as a self evolving system.
Develop a modular typeface and use motion graphics to express transformation, movement, and continuous change.
Solution
Focus on the continuous evolution of type design throughout history, interpreting typography as a self evolving system.
Develop a modular typeface and use motion graphics to express transformation, movement, and continuous change.
Typographic system
Primary (Custom typeface)
Primary (Custom typeface)
Secondary (Inter)
Secondary (Inter)
Hh
Hh
Hh
Colour palette
(EF8037)
(A4643A)
(55473E)
(0171BC)
(5B93B7)
(B0B2B3)
Logo
The identity explores the evolution of typography as a self evolving system.
A custom modular typeface was developed to reflect transformation and adaptability.
The visual language focuses on expressing movement across both still and motion based applications.
Designed by Amber Kim
Framer 2026
Designed by Amber Kim
Framer 2026
Designed by Amber Kim
Framer 2026